October 11, 2016
8:30am to Noon
345 Park Avenue
San Jose, CA
Companies that tell their story well manage to engage and captivate their audience with narratives that separate them from their competition. You’ll hear how storytellers from outside the business world craft stories that truly engage and fascinate audiences and learn how those skills can apply to brand storytelling.
- What defines a well-told story
- The process artists use to create their compelling narrative
- The keys to successful storytelling
- How storytelling fits into a brand strategy and message platform
- How to sell a brand story to the C-level
- Examples of great storytelling in business
The Treatment of Story
Clay Hausmann has twenty years of global marketing experience ranging from B2C to B2B, start-ups to public companies, including Aktana, OneID and Plantronics. He has also spent years honing his craft at screenwriting. Clay will share the elements of effective screenwriting and talk about methods for incorporating those elements into brand stories for businesses.
The Art of Storytelling
A panel of storytellers will offer their insights into effective storytelling and how that can translate into building a strong brand.
Jason Cieslak, Panel Moderator
As President, Pacific Rim, Jason is responsible for Siegel+Gale’s clients, thought leadership and operations in its Los Angeles, San Francisco and Shanghai offices.
Aubrey Cattell, Panelist
Head of Next Generation Products, Adobe
Aubrey describes his job at Adobe as “helping the world tell better stories and communicate with impact.” He previously held business development and strategic planning roles with Autodesk, Cooley, LLP and Buzzsaw.com.
Billie Goldman, Panelist
Manager, Marketing, Intel
Since 1995 Billie has been an innovator for Intel in press relations, sales, product marketing, brand awareness and preference and most recently in partner marketing. Her most recent accomplishment is the creation of Inside Films, Hollywood’s first trilogy of ground breaking, award winning social films “The Power Inside,” “The Beauty Inside” and “The Inside Experience,” in partnership with Toshiba.
Jane Hammons, Panelist
Author and Professor Emeritus, University of California, Berkeley
Jane is the recipient of a Derringer Award from the Short Fiction Mystery Society. Her writing appears in several anthologies, including Hint Fiction and The Maternal is Political. She has published fiction and nonfiction in a variety of journals and magazines and has given many readings and writing workshops.
Clay Hausmann, Panelist
Clay will join the panel to offer additional insights.