|
If you
missed the brand forum at HP on May 4th,
we’ll do our best to fill you in with
downloadable presentations, video highlights
and descriptions, but we may not be able to
reproduce the experience. You missed Adam
Weinroth’s case study on what Demand Media
is doing to engage customers not only with
their company but with each other in a new
model for providing content and rich
experiences for people.
You also missed the an informative and
fascinating panel discussion, in which Heidi
Melin from Polycom talked about the volcano
in Iceland as a disaster with an upside.
There were no fatalities, only
inconveniences, and Polycom had a spike in
their business providing teleconferencing
solutions to stranded business people. Dan
Nichols talked about the importance of
managing the relationship with customers
throughout your entire organization and how
United Airlines learned that lesson the hard
way disregarding one unhappy guitarist who
used YouTube to knock down their market
valuation by $180 million. And Bob Kennedy
talked about the challenge of giving their
customers a sense of urgency to protect
themselves in cyberspace without “fearmongering.”
Learn more
about this event | 
