Fall 2015 Event

Silicon Valley Brand Forum Fall Forum

Managing Brands for Sustained Leadership


PayPal  hosted the Fall Silicon Valley Brand Forum on November 10th, where audience members  heard Josh Feldmeth, CEO of Interbrand North America present their findings from Interbrand’s 2015 Top 100 Global Brands Report and a panel of brand leaders sharing their perspectives on what it takes to sustain brand leadership.


Fiona Naughton, Sr. Director of Global Brand at PayPal welcomed the audience and expressed PayPal excitement about being an independent brand.

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Josh Feldmeth of Interbrand shared the concept of “The Age of You” with the audience. the fourth of four ages of brand management identified by Interbrand (the other 3 are The Age of Identity, the Age of Value and the Age of Experience).

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The panel discussion probed such questions as:

The leaders of the Top 100 Global Brands all have a heavy B2C emphasis.   What learnings can B2B brands apply, and are their tactics they should avoid? Are there new skills required of brand managers and CMOs that weren’t required 10 years ago, and do you see additional new skills being required 10 years from now?

Bob Kennedy from the SV Brand Forum moderated the panel, consisting of
Sarah Gormley from Adobe, Greg Fisher from PayPal, Mary Ellen Tuckerman from Mozilla and Josh Feldmeth.

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Paypal cup
Guests enjoyed branded lattes to go along with their fruit,
baked goods and a waffle bar.

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