Marketing Professionals Learn How to “Twist” Their Brands

Julie Cottineau, CEO and founder of BrandTwist, spent the morning at PR Newswire in San Francisco teaching brand and marketing professionals how to twist a brand.

Photo by Nadine Priestley

The event began with a brief background of Julie’s career and the amazing story of how the idea of “twisting” a brand came to her.



After learning how to conceptually twist a brand the audience broke into groups and put the concept into practice. Each group took an element of a hotel brand experience and twisted it by applying positive brand attributes from brands outside of the hotel industry to improve the hotel brand.


All photos by Nadine Priestley

The final presentations revealed some brilliant creative problem solving and the amazing power of the brand twist concept.

This morning event gave the audience just a taste of the BrandTwist workshop experience, but the room was buzzing with with excitement as people headed back to their offices.

You can learn more about twisting a brand by visiting Julie’s website at and/or getting a copy of her book “Twist: How Fresh Perspectives Build Breakthrough Brands”.

A special thanks to PR Newswire for hosting the event. As long-time supporters of the Silicon Valley Brand Forum, they are committed to helping companies understand brand management as well as helping them connect and engage with target audiences across the globe.

Our next Silicon Valley Brand Forum event will take place in the fall. Subscribe to our mailing list and we’ll keep you posted on the topic and location. 

Some attendee comments about the event:

“The Brand Twist workshop with Julie was engaging, experiential, fun and inspiring. Twisting your brand with an unlikely partner brand enables creative ideas to be born from a collective engaging workshop. Julie is a master of getting the most out of your brand in ways you might never have thought possible.”
– Michelle Audsley Myers

“Thank you for your presentation last week in SF. SV Brand Forum always has great events, but yours was the best I have attended so far. I thought it offered very tangible ways to shift brand thinking and appreciated that it was so hands-on.
Thanks again for the great workshop!”
– Wendy Wood


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