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Learning from Betty Crocker and Mr. Peanut
Incorporating consumer branding models into technology branding
Symantec Corporation, 350 Ellis Street,
Building D, Mountain View, CA
October 5, 2010
8:30 am - Noon |
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As marketing in Silicon Valley evolves, more
companies are looking to consumer brand
companies to leverage their brand marketing techniques in high tech and B2B. What can we take from companies
like P&G and RJ Reynolds to make our own brand management more effective? What strategies are transferable and which aren't?
Symantec will host this forum at their
beautiful Executive Briefing Center in
Mountain View. The event begins at 8:30 am
for refreshments and networking. The cost is
still only $50 for brand forums.
Register Today |
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From Casual Acquaintance to #1 Fan
May 4, 2010 at HP headquarters, Palo Alto,
CA
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After a welcome by Kelly Hampton from HP,
Adam Weinroth, vice president of strategic
marketing at Demand Media, shared insights
into the unique solutions Demand Media is
finding for engaging customers in search of
information, inspiration, and community.
Through their popular online sites, eHow.com,
Livestrong.com, Trails.com, and Cracked.com,
Demand Media is getting their audiences to
become involved in the content, giving them
a stake in the experience. |
PANEL DISCUSSION
Our panel discussion was lively and
informative. The panelists each gave a brief
presentation/self-introduction, including
short videos highlighting the solutions
offered by McAfee and Polycom (See links
below). The slides from their intro are also
available for download.
Video highlights from the event coming soon!
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